Decifrando Sua Mente - Logo and Visual Identity

"DSM" is an abbreviation for "Dicovering Your Mind", a personal development consulting and training company. The company is initially made up of three psychology professionals, and aims to provide an emotionally healthy and welcoming environment, where women can feel connected to themselves, free to make choices consciously and consider their value. Among the main products offered are workshops and mentoring for companies. Our goal was to convey all this lightness with the brand, filled with personal meaning coming from the creators themselves. The challenge was to create a logo that brought together all these meanings with the company's name. Focusing on the chosen typography, and inserting the symbol on it, the result was a work team with the client in the entire process.